The next music video i have watched and analysed is One
Direction's 'Kiss You'. This music video and song is the genre of Pop, but is different to pop styled music of the 1970's/80's and 90's. In the 1980's and for example Michael Jackson, who is renound for being the King of Pop, his music and his videos would be different to One Directions as in that era people and the public had different views and Michael Jackson almost created the genre due to the style he presented in. Also the pop music was probably of a different context because of the unawareness of the Pop genre in those days.
Direction's 'Kiss You'. This music video and song is the genre of Pop, but is different to pop styled music of the 1970's/80's and 90's. In the 1980's and for example Michael Jackson, who is renound for being the King of Pop, his music and his videos would be different to One Directions as in that era people and the public had different views and Michael Jackson almost created the genre due to the style he presented in. Also the pop music was probably of a different context because of the unawareness of the Pop genre in those days.
In this screenshot it resembles Jailhouse Rock by Elvis Presley and this shows how the conventions in this genre can spread backwards as in the saying 'what goes around comes around'. One Direction have used this shot as it shows the band as a whole item which is popular in band videos in this genre, for example, other pop bands like JLS who have recently split up would have shown themselves more as an item when shooting a music video as its more popular when creating the short movie to credit the song and thats what the audience know them as.
The bands music video shows them all wearing the same clothes and the colour is black which is unconventional in this genre as when the public eye would think of pop they'd consider bright colours. also when you see dark colours it would show a more rock/india type of theme not something associated with One Direction.
In the third screenshot it shows the camera man within the shot which is an interesting idea when considering views for my own music video as it shows how a music video can be professional whilst in the older days of the 60's/70's pop titles it would be seen as a mistake. One Direction in the whole 'Kiss You' video use unconventional features as in most pop songs like Ed Sheeran and Taylor Swift they wouldnt consider using an old styled music video. 1D have used in every clip old fashioned style filming which would be an interesting feature to use when i create my music video as the type of style they have put in every shot is to try and relate to former pop videos which are no longer common in the world of pop music genre. I am quite attracted to the ideas One Direction use and the songs they create and this is a strong view i have and they are a possibility to follow in my actual product.
The Link for the One Direction's 'Kiss You' Music Video----> http://www.youtube.com/watch?v=T4cdfRohhcg
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